What GA4’s AI Assistant Channel Actually Does (And Why Everyone’s Excited) For years, tracking AI-driven traffic in Google Analytics was an exercise in quiet frustration. Visits from ChatGPT, Gemini, Claude, and other AI assistants would…

Advanced Google Analytics 4 is the foundation of any serious, data-driven marketing strategy today. While many teams simply paste the default GA4 tag and call it a day, the real value comes when you configure…